Why Business Listings Are Important: The Ultimate Guide to Get Found Online

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    After a lot of research and analysis, we have come to the conclusion that the best way to get found online is to have a presence on as many platforms as possible. It’s no longer about having a website, a social media account or an email address.

    Even though you may think that people are going to Google search your business name and find you, that’s not the case anymore.

    People don’t use search as much as they used to. They now use search to find answers to their questions or solve their problems.

    People use social media to find and connect with others. They use email lists to communicate with other people or companies. They even use directories to find businesses in their local area.

    Therefore, as a business, you need to have a presence on as many platforms as possible.

    These days, people are going to search for you on Google, Yahoo, Bing and other search engines before coming to you. Therefore, it’s imperative that you have a presence on as many platforms as possible.

     

    What are business listings?

    Business listings are the specific details that help search engines and directories know more about your business. There are many types of listings that you can choose from.

    Nowadays, most of them have to be powered by a Google-compliant calendar.

    They include the business name, address, city/state/country, phone number, website, email address, and other important details.

     

    Why is an online presence important for your business?

    If you want people to find you, then you need to be where people are looking for you.

    This means you need to have a business presence on as many platforms as possible.

    In today’s digital world, there are a lot of platforms through which people discover and connect with businesses.

     

    Now, let’s have a look at some of the ways you can get your business listed on these platforms.

     

    – Put yourself on Google maps: When people search for things online, they use maps to find places. This is because maps are one of the most common ways that people discover and navigate new places.

    To get yourself listed on Google maps, find your business location and upload your profile picture, business description, and address on Foursquare or Yelp.

    This will help you appear at the top of the list when people are looking for these places online.

    – Put your business’s information on websites: Sites like About.me, Inbound.com and other directories require business information. Once you fill out the information and publish the listing, you are done!

    This is a great way to get your name out there.

     

    How to get your business listed on search engines?

    To make your business appear on search engine result pages (SERPs), you need to get your listing on as many search engines as possible.

    However, there are some steps that you need to follow for this.

    First, you will have to get your business name trademarked or otherwise protected. Once you do so, you can start trademarking or protecting your business name.

    You can also go to a domain name registrar and buy your own domain name.

    These will increase the value of your brand and will give you a strong signal to be on search engines.

     

    Get your business listed on directories and news sites

    Once your business information is listed on search engines, you can publish your listing on directories and news sites as well.

    Directories include sites like Yelp, Google Places, home-base, Zomato, and TripAdvisor.

    You can also get your listing approved on social media platforms like Facebook, Twitter, and LinkedIn.

     

    Tip: Rank highly for your keywords

    When people are searching for your products or services online, what do you think they are going to type?

    It’s probably your brand name or your product name.

    You don’t want your listing to show up at the bottom of the page, do you?

    So, what you need to do is rank highly for your keywords.

    You can get this done by publishing your listing on search engines and getting it on social media platforms.

     

    Keep an eye out for irrelevant listings

    Last but not the least, you need to be careful while choosing which websites or platforms you want to list your business on.

    While it’s great to have a presence on as many websites as possible, it’s also important to choose the right ones.

    Choose the ones that are relevant to your industry, your target audience and your product/service offerings.

    This will help you get found online as well as increase your online brand awareness.

     

    Conclusion

    Getting listed on search engines is the first and foremost thing that you need to do to get found online.

    It’s not just about having a website; it’s about having a presence on as many different types of platforms as possible.

    If people are going to search for you and find you, they need to know where to find you.

     

    Your business needs a presence on Google maps, Google+, Bing, Yahoo, Inktomi, and other search engines, directories and news websites to get listed.

     

    Your business needs to be listed on the internet with relevant information on your product, services, and contact information.

    People are looking for businesses on the internet and you need to be one of them.

     

    People use social media to find and connect with others. They use email lists to communicate with other people or companies. They even use directories to find businesses in their local area.

    Therefore, as a business, you need to have a presence on as many platforms as possible.

     

    These days, people are going to search for you on Google, Yahoo, Bing, and other search engines before coming to you. Therefore, it’s imperative that you have a presence on as many platforms as possible.

     

    In this article, we have covered all the intricate details you need to get yourself listed online. From choosing the right platforms to choosing the right business listing information, this article will walk you through it all.

     

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